The past few months have presented the trade fair world with a major challenge.
For BLOCK, an important marketing instrument fell victim to the Corona crisis in the truest sense of the word, overnight. The digitalization of some of our important trade fairs was intended to provide a solution for presenting innovations to a wide audience and for entering into dialogue with customers and interested parties.
The Digital Days at PCIM from July 7 to 8, 2020 kicked off with online presentations by our experts, enabling specific topics to be communicated to the professional audience in separate time slots. Michael Owzareck, Lukas Fräger and Sascha Langfermann gave lectures on various topics of power electronics. Afterwards the speakers discussed with their audience in chatrooms and were available for questions. Throughout the entire digital event, participating visitors were able to contact BLOCK. Several experts from our Research & Innovation department were available for live chats, online meetings and networking.
As the first live appearance on the "Innovations" channel, the presentation was introduced with a premiere of our short video animation series VOLTER. From the customer's point of view, the challenges that can arise in the development process are shown and the BLOCK CoCreationCenter's approach to developing samples quickly, effectively and cost-optimized at an early stage is demonstrated.
In total, more than 350 viewers followed Dr. Kampen's presentation live and to date, more than 580 people have seen for themselves how efficiently a modern development process can be designed. Dr. Kampen shows how the BLOCK CoCreation strategy ensures that the customer receives the optimum system for his project. BLOCK's technical experts were also available to visitors during this event for virtual discussions and live chats.
Our conclusion on these two Digital Days is ambivalent. A digital trade fair can at best be a supplement to a physical trade fair, but not a replacement. Because experiencing products live and personal contact at a trade fair are essential.
For visitors, there was a lack of a comprehensive range of products and services offered by the industries, since significantly fewer exhibitors took part in the event compared to the real trade fairs. Furthermore, there was no structured search function for products and services offered to the visitors. A service that is not missing at any real trade fair. As a conference format, the Digital Days of the trade fair companies can certainly be considered a success.
We wish the trade fair companies a speedy return to their core business - connecting people and markets at the world's trade fair venues.